About Us
Food safety compliance,
powered by AI & human expertise
PinkPepper is the AI compliance assistant built exclusively for food businesses operating under EU & UK regulations. We pair a specialised AI agent with real food safety scientists so you get answers you can trust — instantly.
Dr Joao
Founder & Scientific Lead
Our Story
PinkPepper was founded by Dr Joao, a food scientist with a background in chemistry and food science and years of hands-on experience helping food businesses achieve and maintain compliance.
After building iLoveHACCP — a free tool for building HACCP plans for EU & UK food businesses — one thing became clear: creating the plan is only the beginning. Businesses need ongoing, day-to-day guidance on SOPs, allergen management, audit preparation, and regulatory changes.
“Traditional consulting is too slow and too expensive for most food businesses. I built PinkPepper to democratise access to high-standard food safety systems — combining the speed of AI with the rigour of scientific expertise.”— Dr Joao
Why PinkPepper?
We’re not another generic chatbot. PinkPepper is a specialised food safety agent trained on EU & UK regulations, industry standards, and real-world compliance scenarios.
Specialised AI Agent
Our AI is grounded in a curated knowledge base of EU & UK food safety regulations, Codex Alimentarius, BRCGS, SQF, IFS, and FSSC 22000 standards — not scraped from the open web.
HACCP, SOPs & Audit Prep
Generate compliant HACCP plans, standard operating procedures, cleaning schedules, and audit-ready documentation in minutes, not weeks.
Food Safety Consultancy
Critical documents deserve expert eyes. Our Pro plan includes 2 hours of food safety consultancy each month — guidance and specialist support from qualified professionals.
Consultancy Without the Price Tag
Get consultant-level food safety guidance on demand. PinkPepper is designed to give small and mid-sized businesses access to the same standard of compliance support as large enterprises.
AI + Human Expertise
Technology is powerful, but food safety is too important to leave entirely to algorithms. That’s why PinkPepper combines both.
Ask anything, anytime
Use the AI assistant for instant answers on HACCP principles, allergen legislation, hygiene regulations, supplier approval, recall procedures, and more.
Generate documents
Create HACCP plans, prerequisite programmes, SOPs, monitoring logs, and corrective action reports — tailored to your business type and regulatory context.
Consultancy & sign-off
Submit critical documents for review by food safety professionals. Get feedback, corrections, and confidence before your next audit.
Built for Food Businesses
Whether you run a restaurant, a food manufacturing site, a catering operation, or a retail business — PinkPepper speaks your language.
Regulation (EC) 852/2004 & 853/2004 — general and specific hygiene rules for food businesses
UK Food Safety Act 1990 — post-Brexit UK compliance requirements
BRCGS, SQF, IFS, FSSC 22000 — certification scheme support and audit preparation
Allergen legislation — EU FIC Regulation 1169/2011 and Natasha's Law
Part of the iLoveHACCP Family
PinkPepper is the sister product to iLoveHACCP.com, a free HACCP plan builder for EU & UK food businesses. While iLoveHACCP helps you create the plan, PinkPepper is your ongoing compliance companion — answering questions, generating documents, and connecting you with experts.
Put this to work in your operation
Start generating HACCP plans, SOPs, and allergen records today. Upgrade to Pro when you need a qualified food safety consultant to review the work.